Sun, 28 December 2014
Lost keys led to a business idea for a tracking device, a failed crowdfunding campaign, then flirting with bankruptcy after a painful financial loss . This is how, Chris Herbert, raised $1.2 Million on crowdfunding site, IndieGoGo, (after his 1st failed attempt) for his business idea of a small tracking device you attach to your valuables (keys, pets, etc.) that syncs to a mobile app on your smart phone so you can track lost items in the cloud and never lose your valuables again.
Lost keys on the beach as tide was coming in.
350,000 units shipped
60 new items found per minute
Crowdfunding $1.2 Million in 60-days in Indiegogo
Most Unusual Use of Trackr
People attaching to drone so don't lose it when crashes or runs out of power.
"Your customer are telling you how to be successful. You just have to listen."
Being days away from bankruptcy after a marketing campaign flopped.
Collect emails and build a list sooner.
20:05 "I think Twitter is the most powerful tools in social media for business development because you can talk to anyone." Learn the software too Chris uses to scoop up competitor's customers, get venture capital leads, investor leads, etc...